Skip to content

10% Reduction in Water Abstraction: What the EU’s New Target Means

Image of building with European flags in front
10.07.2025

The European Water Resilience Strategy introduces an indicative 10% reduction target for water abstraction by 2030 across the EU to guide and monitor action on water efficiency. Its overall goal is to promote water savings, efficiency, and reuse, and ensure fair distribution of water resources while preserving ecosystems.

Water Efficiency First: Setting a New Paradigm for EU Water Management

Although the figure may appear modest, it represents a significant milestone. France, for example, has already adopted a similar goal in its national water plan and other Member States have also developed national water strategies to reduce their abstraction. Unlike water quality, which has long been regulated through EU targets, this new quantitative goal is a welcome start towards reducing water overexploitation. Building on this first EU-level step, the strategy now turns to national implementation.

The efficiency target serves as a common baseline, with Member States encouraged to go further by setting national objectives tailored to their geographic and climatic conditions. To support them, the Commission will develop by 2027 a common target methodology, along with guidelines and benchmarks on how to best reflect regional differences.

Wide disparities between countries suggest that a one-size-fits-all model is not suitable for quantitative water management, as evidenced by the Water Exploitation Index Plus, developed by Eurostat to assess water scarcity conditions across the EU. While many Member States experience some degree of water scarcity, Cyprus, Malta and Romania are among the worst affected, facing chronic stress across their entire territories. In contrast, others face more localised challenges that may not require the same scale of intervention. Efficiency potential also varies across countries and sectors, depending on the measures already implemented and the remaining room for progress, as evidenced by the latest EEA report.

In this context, while lead MEPs had called for a binding EU-wide target, the Commission’s choice to propose an indicative one offers a pragmatic and necessary starting point while allowing frontrunner countries to lead by example.

Delivering on Water Efficiency First

To operationalise the water abstraction target and promote more efficient use of water resources, the Water Resilience Strategy introduces a Water Efficiency First (WEF1st) principle. Drawing inspiration from the Energy Efficiency First (EE1st) principle, it aims to ensure that water-saving potential is systematically considered in policy, planning, and investment decisions. The principle sets a clear hierarchy for action and places priority on measures reducing water demand and abstraction over resorting to costly supply-side solutions such as water reuse, expanding supply infrastructure, or desalination.

Prioritising efficiency as a first response marks an important shift towards a more systemic approach to water management that should be regarded positively and fully implemented by Member States if it is to drive real change. The EU’s experience with the EE1st principle offers valuable lessons that could guide the Commission in supporting national implementation of the WE1st principle.

Although enshrined as a legal obligation in the 2023 revision of the Energy Efficiency Directive, its impact is still difficult to assess since the implementation deadline has not passed yet. However, early observations suggest that regulatory frameworks and public subsidy schemes often fail to incentivise energy savings adequately, as shown by the recent suspension of France’s flagship programme MaPrimeRénov’. Moreover, the concept of Efficiency First has been criticised for its lack of conceptual clarity, particularly regarding how to assess and compare the costs and benefits of saving versus supplying energy.

The Water Resilience Strategy states that Member States will receive support in implementing the WE1st principle through upcoming guidance. To ensure its effectiveness, the Commission must further substantiate the principle by publishing clear methodologies for cost–benefit evaluation and highlighting best practices that demonstrate its practical application across sectors. Special attention should also be given to synergies with other policy areas, particularly with the energy sector, in light of the strong interdependencies between water and energy consumption.

Demand-side investments should prioritise digital tools to improve the efficiency of drinking water distribution, from source to tap, and help reduce overall consumption. Yet, cities facing severe water scarcity tend to opt for supply-side solutions. For example, Barcelona is expanding its desalination capacity, while several French municipalities are investing in water reuse infrastructure, before reducing water leakage or improving water efficiency in buildings. With over 75% of EU residents now living in cities and suburbs, and urban populations expected to grow, future-proofing urban water supply is more urgent than ever.

Any meaningful improvement in water efficiency depends on the availability of frequent, high-quality, and cross-sectoral data on water use; something that only a broad deployment of digital tools, like smart water meters, can provide. In urban areas, this effort must start where the largest share of public water is consumed: at home.

 

 

Cover photo by Eduard Delputte.

Techem

Techem is a leading service provider for smart and sustainable buildings. The company’s services cover energy management and resource conservation, residential health and process efficiency in real estate. Founded in 1952, the company is now active in 18 countries with a strong focus on the EU, where we are present in 15 member states. Techem has over 4.000 employees and services more than 13 million dwellings. Techem offers efficiency improvements along the entire value chain of heat and water in real estate. As the market leader in remote radio detection of energy consumption in homes, Techem continues to drive networking and digital processes in real estate. Modern radio smoke detectors and modern multi sensor devices with remote inspection and services related to improving drinking water quality in properties complement the solution portfolio for the housing industry.

Ocea
Ocea Smart Building is a leading French company specializing in sub-metering for collective housing. With 550 employees and 29 agencies across the country, the company offers solutions for sub-metering on cold water, hot water, and heating for condominiums and social landlords. Ocea provides remote reading solutions along with data analysis and processing platforms. Additionally, Ocea offers complementary IoT solutions and financed solutions for replacing gas or fuel collective boilers with heat pump systems, particularly geothermal ones.
Ista

We give buildings a future. We make this happen with products and services that help to reduce the CO2 emissions of buildings. We manage data and processes that make properties more climate-friendly, safer and more comfortable. The base for our products and services is digital. We ensure that we make it easy for everyone to switch to our sustainable technologies. This allows everyone to make their contribution to climate protection.

We already have over 45 million wireless devices in operation around the globe and develop solutions for energy-efficient and futureproof buildings. We employ over 6,300 people across 20 countries and our products and services are used in over 14 million homes and commercial properties worldwide – by more than 460,000 customers. In 2024, the entire Ista Group recorded sales of EUR 1,220 million euros.

Kalorimeta

KALO (Kalorimeta GmbH) is the partner for the smart energy transition in residential properties. As a Hamburg-based pioneer in the digitalization of building infrastructure with over 60 years of experience, we provide end-to-end solutions for the housing industry to make energy consumption transparent and energy and CO₂ reduction actionable.

Our broad service portfolio is ranging from submetering and smart metering to digital services that provide building owners and managers with the necessary data to comply with legal requirements, optimize energy efficiency, and significantly reduce CO₂ emissions. Our product portfolio is complemented with smoke detector services as well as smart heating solutions and intelligent central heating control systems. With our modern gateway infrastructure, we not only connect our metering devices but also integrate IoT applications for energy transition in buildings like smart heating, e-mobility and solar panel infrastructure.

Brunata Metrona

As a partner to the property industry, the BRUNATA-METRONA Group enables efficient and responsible use of the environment and resources. Transparent consumption and energy data form the basis for intelligent and future-oriented energy management to maintain the value of buildings. We help to operate properties in a resource-efficient and future-proof manner, use energy efficiently, reduce CO2 emissions in buildings and cut energy costs. In doing so, we play a leading role in our industry by providing the highest quality and customised products for our customers. Our innovative solutions, services and expertise have made us a trusted partner to the building industry for more than 70 years.

Brunata Denmark

Brunata – Smart Energy – Solutions for a Greener Future

Brunata is dedicated to transforming our buildings, homes, and cities into smarter environments.

Wherever people reside, we diligently measure heat consumption, monitor water usage, manage energy, oversee the indoor climate, protect properties and much more. We are committed to delivering intelligent solutions for at sustainable future, leveraging over a century of expertise in the metering industry.

With a history spanning over 100 years, our roots are firmly Danish. Today, Brunata is part of the German-owned Brunata-Minol-ZENNER Group, which employs over 4,200 individuals worldwide.

Our headquarter is situated in Herlev, Denmark, where we collaborate closely with our subsidiaries and partners across most of Europe.

Brunata has transformed into a service provider, offering meters with services that simplify our customers’ daily operation – e.g., our digital platform Brunata Online – the online uses interface for administrators, residential buildings, utilities, sub-users and residents.